MELT CAFE / Re-Branding Project
ABOUT THIS PROJECT
In order to be a better designer, we must sometimes leave our apartment, walk around, see the world, take a breath of fresh air and look for new projects to work on. This project is about using what is not working in the real world, and make it work again. Look for hand written signs and create a full vernacular communication with all the information it has to offer.
PROJECT DESIGN GOALS
When focusing on assignment objectives and design brief, it was important to convey all the cafe I chose had to offer. From the live jazz shows, to the wine selection and the extended menu the cafe had. I wanted to give it an historical look with modern touches, combining black and white images, with a splash of color.
CLASS
Visual Literacy
Date
Spring 2015