Imagine you can choose any dead company and simply bring it back to life. This challenging, semester-long project was all about starting something fresh, bringing something into life and making the most out of it. This class moved beyond the creation of a simple identity system to discover the nuances in the creation of a holistic brand. It was made to understand the fundamentals of branding, including the creation of an integrated aesthetic based on analysis, research, and intuition.
After researching five different companies, Palm was the one I was most interested it. I wished to create a project which will describe a new way of making business, a new approach for business people, entrepreneurs, doctors, and students. Providing solutions which will be incorporated throughout their day.
Nature of Identity