Most annual reports are just a simple pdf describing the company’s ups and downs to stakeholders. It seems as if most companies do not invest much in it. The company may create beautiful, well manufactured products, however, when presenting it to stakeholders, all that design goes out the window. This project was about creating a multi page annual report, which will present the company the proper way. Creating a new visual language to a company of our choice.
‘Steelcase’ is a leading manufacturer of furniture for offices, hospitals, and classrooms. Their furniture is inspired by innovative research in workspace design. However, their annual report was a simple pdf file, black and white, with no reference to their beautiful designs. The main goal was to incorporate their designs with all the information in an appealing, interesting way.