When coming out with a new product, you must do what you can to present the obstacles the client might face and the different ways to overcome them. Show the difficulties and the easy ways to solve them. Yelp WiFi was a new product for many restaurants to use, and we wanted to make the entry of the product as easy as possible for them all. The challenge was to create a deck business owners can relate to and see themselves in, all while designing a compelling, clean, and contemporary design that it easily perceived, while staying true to Yelp brand guidelines.
December 19, 2017